People buy things all the time, and only have two criteria – they buy things to feel good, they buy things to solve a problem. Truly, that is it – there are no other criteria for purchases. Think about it for a moment – you buy food, you need to eat, but you also buy food to feel good. If something makes you feel good and solves a problem, the chances to buy are quite high from the consumer. Hiring is the same process – after all, the employer is purchasing your labour and intellectual capital.